Surveys Find Manufactured Homeowners have “Very Positive” Impressions of Their Experiences

Source: The following (MHI) Manufactured Housing Institute consumer research with findings conducted by Linda Mackenzie of Trifecta Research. Key findings from that survey are noted below. 

The research, while also expanding on the original study from 2018, includes not only those who live in manufactured homes and communities, but also those consumers purchasing a manufactured home. Key findings from the presentation include:

• Manufactured home residents have very positive impressions of their experiences.Overall, 81% of manufactured homeowners report a “very positive” or “positive” overall feeling about their home.
• 71% of residents report that they are “extremely”or “very satisfied” with their home. For owners who have purchased a new home, satisfaction increases to 85%. A strong majority of manufactured homeowners (72%) said they are likely to recommend manufactured homes to others.
• For residents of land-lease communities, 72% of those in the 55+ communities are extremely satisfied with their community, for all-age communities satisfaction is 56%.
• 82% of residents in a 55+ community are extremely/very likely to recommend living in a manufactured home and likely to recommend living in a manufactured home, and 69% of residents in all-age communities are likely to recommend living in a manufactured home. 
• For manufactured home considerers, the top features that drive purchasing decisions are affordability (70%), energy efficiency (53%), additional space (49%), stand alone homes (46%) and outdoor space (45%).