The Importance of a Neat, Clean, Organized, and Professional Office at a Manufactured Home Dealership: Lessons Learned by Wil (Where’s Wil) Ferguson

Hey there, it’s Wil Ferguson, and I’m here to talk to you about the importance of a neat, clean, organized, and professional office at a manufactured home dealership. As someone who visits more manufactured home retailers than just about anybody, I’ve seen firsthand how a messy and disorganized office can turn potential buyers away. That’s why I’m here to share my experiences and give you some tips on how to create a great office environment that will help you sell more homes.

First off, let me tell you a story. Quite a few years ago before I was in the industry, I walked into a manufactured home dealership, and the first thing I noticed was how messy and disorganized the office was. There were papers and brochures scattered everywhere, and the furniture looked like it had seen better days. It wasn’t a great first impression, and I almost walked out. But I decided to give them the benefit of the doubt and checked out their homes anyway. Long story short, I didn’t end up buying a home from them, and I never went back even though I loved the homes, I just didn’t feel comfortable with that first impression.

Now, let’s talk about why a neat, clean, organized, and professional office is important at a manufactured home dealership. First of all, it sets the tone for the entire customer experience. If a potential buyer walks into a messy and disorganized office, they might assume that your business is unprofessional and unreliable. On the other hand, if they walk into a clean and organized office, they’ll likely feel more confident in your brand and more comfortable in the space.

Secondly, a neat and organized office can help you be more productive and efficient. When your office is clutter-free and well-organized, you’ll be able to focus more on your work and less on finding things. Plus, you’ll be less stressed and more relaxed, which can help you provide better service to your customers.

So, how do you create an effective office environment that will help you sell more homes? Here are a few tips that have worked for me:

1. Keep it Clean and Organized: This one is pretty obvious, but it’s worth mentioning. Make sure your office space is clean and well-organized. Get rid of any clutter or unnecessary items, and invest in storage solutions like filing cabinets and shelves.
2. Make it Inviting: Use high-quality furniture, lighting, and decor to create a welcoming and professional space. Choose colors and textures that reflect your brand and make potential buyers feel comfortable and at ease.
3. Display Your Homes and Products: Display your homes and products in your office space. Use wall-mounted displays, brochures, and other marketing materials to showcase your products and make them easily accessible to potential buyers.
4. Train Your Staff: Make sure your staff is trained in office etiquette. Train them on how to greet customers in a friendly and professional manner, and how to use appropriate language and tone. This will create a positive customer experience and help you sell more homes.

In conclusion, a neat, clean, organized, and professional office is crucial for attracting and retaining buyers at a manufactured home dealership. Don’t make the same mistake that I saw in that one dealership – create an effective office environment that showcases your homes and products and reflects your brand and values. By doing so, you’ll create a positive first impression and establish your brand as trustworthy and reliable. Remember to have fun with it and make your office a place that both you and your customers can enjoy!