MH SALES TIPS: Home Buyer Preferences By Generation Zers And Millenials
Today’s modern manufactured homes will meet the criteria for “everything a home should be,” offering quality, value, safety, amenities, energy efficiency, appearance, and will have a cost 50% less than a comparable site-built home, and is the perfect choice for all generations across the U.S.
That being said, a salesperson must be relatable to the wants and needs of each age group as loosely defined and has the knowledge to address all related generational issues.
The following is a brief summary of the youngest generations, Generation Z and Millenials. For more information and analysis of older generations – Baby Boomers,(aka; the Silent Generation) and Generation X and why manufactured housing is ideal for all Generations click, “Top 5 Reasons Why Senior Retirees Prefer Manufactured Homes.”
(Defining generational groups by birth dates is subjective, ultimately opinions vary on when generations begin and end).
Generation Z – Born between 1995 and 2012, we don’t know much about Gen Z attitudes and their preferences about homeownership…we do know a lot about the highly diverse environment they are growing up in. Gen Z kids will grow up within a highly sophisticated media and technological environment and will be more internet savvy than their millennial predecessors. Gen Zers have surpassed millennials as the largest generational group in the world population. (Gen Z is 20% of Brazil’s population , for example).
In a survey by Homes com, forty-six percent of Gen Z home buyers who are beginning to enter the home market prefer single-family homes over townhomes (7%), multi-family units (5%), condominiums (4%) and (37%) don’t know.
Interesting to note from that survey is that indoor/outdoor entertainment space and open interior designs top the list of desired home features with 44% looking for rooms that flow into one another. Most producers of today’s new manufactured homes are offering open concept floor plans and fully integrated covered porches, ideal for indoor/outdoor entertaining, casual dining and relaxation. The preferences are similar to those also voiced by the next generation – millenials.
Millennials – Born between 1977-1994, this generation is by far the largest population of first-time home buyers for the seventh consecutive year. Recent estimates that around 52% of all those considering purchase of a home will be first-time buyers.
Since 2017, a startling 96% of all millenial home buyers have searched online when buying a home, including discovering the advantages of manufactured homes represented here at ManufacturedHomes.com.
Millenials have been more frugal than previous generations and are likely to seek energy efficient, value oriented homes that will save money on their energy bills while also helping the environment. For many, a new manufactured home will offer the least expensive option to address those expectations.
About “green” manufactured homes, click our previous post: “Green Manufactured Homes Offer Better Use of Energy, Materials, and Natural Resources.”
